Frequently Asked Questions
Trademark
What is a trademark?
A trademark is a sign, a name, a brand or combination of signs or names used by a person or business to distinguish their goods or services from those of others. As a business develops its brand in the market, a trade-mark becomes an essential asset of any business to distinguish itself from competitor and develop unique reputation.
Why do I need to register my trademark?
Registering your trade-mark allows you to protect your brand and prevent others including your competitor to ride or use the reputation which you have spent money and energy to develop for their benefit. In today’s e-commerce a business’s trade-mark is a valuable asset which distinguishes a business from similar ones.
When do I need to register my trademark?
The process to register a trade-mark is relatively lengthy in Canada in comparison to other jurisdictions, as such a business should take the step to file the application for its trade-mark as soon as possible.
Should I wait until my business is successful to register my trademark?
The answer is a definite no. Once your business is successful it has already goodwill in the market place so competitors could start using your brand and reputation for their benefit and since your do not have a registered trademark, you will not have many options to stop them.
General
How will I be charged?
Every case is different. Determining the cost of each case depends on a number of factors such as the complexity of the case and the result which the client is looking to achieve. Usually at the end of your first meeting with us we will provide you with details of the cost for your case. We provide various payment structures depending on the case.
What can I expect at our first meeting?
At our first meeting we will discuss ways we can address your specific legal issue, provide you a time frame you can expect to reach a resolution in your case, the cost estimate and answer any other question which you may have.